A highly networked team of NRIs and NRBs in different part of world played a significant role in election campaign for BJP. Campaign was done by dedicated teams for #NriBiharMeetPM, #LittiPeCharcha, #NriCallBihar,#NriBiharVoice, #NriBiharSocial.
#NriBiharMeetPM team lead by Atul Kumar and Lakshmi Narayan Singh met Mr. Narendra Modi in USA and presented the vision document for Bihar. This was perfect launch for the election campaign #BiharKeLiye. Mr. Modi was highly impressed and mentioned about the same in his election rallies in Bihar.
#LittiPeCharcha Team from different parts of world consisting of Atul Kumar, Santosh Pandey , Saroj, Ram N Kumar, Samir, Ashok Sharma, Ajay Krishna Singh, Prabhu Singh, Vikas, Saziq, Karnika drove #LittiPeCharcha in 100 plus cities. This helped the team to reach masses through digital and print media. This also helped to network a calling team of BJP supporters
The #NriCallBihar 50+ NRI team including Lakhmi Narayan Singh, Achalesh Amar, Anand Gupta, Panduranga Bhat, Ratnesh Mishra, Binay Jha, Neeraj Chaturvedi,Sachin Chitlangia, Ramana Muppalla, Girija Shankar Pathak, Kamal Rawat, Ram Shashtry, Anil Sharma, Prabhu Mishra, Saurabh Chaudhry, Indraneil Gokhle, Ashish Nigam, Manoj Chaturvedi, Pramod Bhagat, Sowjanya, Jayshree Nair and many more, each calling almost 5-50 calls a days for months and keep adding more callers from their network. The members were also part of the NRI team which made about millions of call during 2014 Parliamentary election.
Call planning was done by Amitabh Jha equipped with call databases of influential people like Mukhiya, Panch, Sarpanch, Ward Member, Zila Parishad member, election duty officers, businessmen, bankers, govt staffs member etc. Each of these voters capable of influencing hundreds of vote. Assembly/Area wise demographics like voter counts based on Age, Gender, Sir name were also used to determine the calling strategy. Panduranga Bhat lead the calling team and made sure that capacity was strategically deployed based on these data. Calls made to tens of thousand of those influential people. Interestingly team could successfully convert thousands of Mahagathbandhan supporters to vote for BJP and thus converting lakhs of votes in favor of BJP.
Shantanu Gupta helped to connect Mr. Amit Shah team with the NRI team and calling status was regularly shared through Mr. CR Patil. Many other friends from Media and other sources like Binod Pandey, Vikas, Gopal Jee etc. also joined hand.
#NriBiharVoice team lead by Neeraj Chatruvedi drove Voice/Text SMS campaign including fund raising through closed group. 25 second voice messages from various NRIs in regional Bihari languages as well as text message were send to millions of phone numbers to educate and encourage voters to vote for BJP. Messages were repetitively sent and each delivered message was tracked through software to ensure that messages are heard for complete 25 seconds. Often in such bulk Voice SMS campaigns, many users disconnect phone after listening voice for few seconds. But it was encouraging to learn that most of the calls were heard for full time sent from these NRIs thus making voice calls a grand success.
#NriBiharSocial team used social media to trend sensitive topics, bring issues and shut mouth of opponents. To make the content viral, technology and tools were used and custom software developed to automate message and trending. Trends like #LittiPeCharcha #Vote4BJP, #BiharKaSach, #LittiPeCharcha4BJP, #BihariNRIs4Modi Trends like #BiharTop50Influential were used to motivate supporters to be active in social media. Automated tweets were sent frequently to influential twitter accounts and lakhs of other account.
It was great team work where different groups worked in harmony and coordination by all means in spite of difference in opinion and belief. The team of consist of self motivated, passionate, nationalist and Bihar’s well wishers members. None of the team members were active BJP member and no fund was used from BJP. Biharis behind Bihar Society, Bihar Revival Forum active for Bihar welfare played active role too.
#NriBiharMeetPM team lead by Atul Kumar and Lakshmi Narayan Singh met Mr. Narendra Modi in USA and presented the vision document for Bihar. This was perfect launch for the election campaign #BiharKeLiye. Mr. Modi was highly impressed and mentioned about the same in his election rallies in Bihar.
#LittiPeCharcha Team from different parts of world consisting of Atul Kumar, Santosh Pandey , Saroj, Ram N Kumar, Samir, Ashok Sharma, Ajay Krishna Singh, Prabhu Singh, Vikas, Saziq, Karnika drove #LittiPeCharcha in 100 plus cities. This helped the team to reach masses through digital and print media. This also helped to network a calling team of BJP supporters
The #NriCallBihar 50+ NRI team including Lakhmi Narayan Singh, Achalesh Amar, Anand Gupta, Panduranga Bhat, Ratnesh Mishra, Binay Jha, Neeraj Chaturvedi,Sachin Chitlangia, Ramana Muppalla, Girija Shankar Pathak, Kamal Rawat, Ram Shashtry, Anil Sharma, Prabhu Mishra, Saurabh Chaudhry, Indraneil Gokhle, Ashish Nigam, Manoj Chaturvedi, Pramod Bhagat, Sowjanya, Jayshree Nair and many more, each calling almost 5-50 calls a days for months and keep adding more callers from their network. The members were also part of the NRI team which made about millions of call during 2014 Parliamentary election.
Call planning was done by Amitabh Jha equipped with call databases of influential people like Mukhiya, Panch, Sarpanch, Ward Member, Zila Parishad member, election duty officers, businessmen, bankers, govt staffs member etc. Each of these voters capable of influencing hundreds of vote. Assembly/Area wise demographics like voter counts based on Age, Gender, Sir name were also used to determine the calling strategy. Panduranga Bhat lead the calling team and made sure that capacity was strategically deployed based on these data. Calls made to tens of thousand of those influential people. Interestingly team could successfully convert thousands of Mahagathbandhan supporters to vote for BJP and thus converting lakhs of votes in favor of BJP.
Shantanu Gupta helped to connect Mr. Amit Shah team with the NRI team and calling status was regularly shared through Mr. CR Patil. Many other friends from Media and other sources like Binod Pandey, Vikas, Gopal Jee etc. also joined hand.
#NriBiharVoice team lead by Neeraj Chatruvedi drove Voice/Text SMS campaign including fund raising through closed group. 25 second voice messages from various NRIs in regional Bihari languages as well as text message were send to millions of phone numbers to educate and encourage voters to vote for BJP. Messages were repetitively sent and each delivered message was tracked through software to ensure that messages are heard for complete 25 seconds. Often in such bulk Voice SMS campaigns, many users disconnect phone after listening voice for few seconds. But it was encouraging to learn that most of the calls were heard for full time sent from these NRIs thus making voice calls a grand success.
#NriBiharSocial team used social media to trend sensitive topics, bring issues and shut mouth of opponents. To make the content viral, technology and tools were used and custom software developed to automate message and trending. Trends like #LittiPeCharcha #Vote4BJP, #BiharKaSach, #LittiPeCharcha4BJP, #BihariNRIs4Modi Trends like #BiharTop50Influential were used to motivate supporters to be active in social media. Automated tweets were sent frequently to influential twitter accounts and lakhs of other account.
It was great team work where different groups worked in harmony and coordination by all means in spite of difference in opinion and belief. The team of consist of self motivated, passionate, nationalist and Bihar’s well wishers members. None of the team members were active BJP member and no fund was used from BJP. Biharis behind Bihar Society, Bihar Revival Forum active for Bihar welfare played active role too.
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